DJ X.O. joins me in the studio to discuss his hot new single, HOOD HOP. We discuss his career path to this new level of success and learn a lot of valuable lessons like never giving up on your dreams, as told by the Houston native himself.
The Houston music scene is known for its culture, unique sound, and extreme talent. The talent in Houston is undeniable, and there is a crucial force that has played a major part in working with Houston-based talent and national talent; he goes by the name of DJ XO (XO).
The Houston native has been described as a musically inclined mastermind by notable talent from all over the world. His ability to reach all genres of music has made him one of the most diverse producers. XO is one of the CEO’s of NoSleep MG (Music Group) which was created over 10 years ago. NoSleep is responsible for curating some of the top concerts, and special events in the country. They also work with upcoming producers, artists, and engineers.
Many may have seen XO djing for Kirko Bangz, Young Jeezy, T Grizzley, Lil Durk, and many others, but the multitalented DJ is also an artist and producer that has worked with some of the music industries top notables such as 2chainz, 21 Savage , Lil Uzi Vert, YFN Lucci, Lil Baby, Slim Thug, Lil Keke, Dave east, Erica Banks, Jazze Pha, OTB Fastlane, Erica Banks, and Twysted Genius, to name a few.
In 2015, XO recorded “Pulled Off The Lot” featuring Sosaman & Rizzo which immediately took off and became the summer anthem. Achieving over 2 million views on Youtube, and heavy rotation on radio, the song took XO to another level as an artist. Off The Lot was literally Off The Charts as it was one of the leading records in over 10 markets with over 250+ spins a week for over a duration of 9 months. The record was #1 on Iheart Media- Houston for 18 weeks straight. In 2015 XO released his 1st compilation project (XOLikeTheDrug) which featured Off the Lot .
The talented artist/ producer signed a partnership deal with the legendary Rap-A-Lot Records in 2019, in which he also released several singles such as “Big Bank”. The single was featured in the film “Dear Frank” which starred actors Brian White, Torrie Hart, and Claudia Jordan. Since signing with Rap-A-Lot, XO has successfully had a college tour, been featured in various magazines, and worked with many artists. In Spring 2020, XO produced a chart-topping song for Moneybagg Yo & Blac Youngsta, 1,2,3. The song reached the top 10 on the Billboard Charts, and was certified Gold.
Summer 2021, DJ XO announced his “Big Dreams” tour which will be an interactive promotional tour making stops in his hometown of Houston, Oklahoma City, Austin, and Dallas. He is scheduled to release a new project before the end of the summer. The project will feature Trey Songz, Foogiano, Slim Thug, and more to be announced. XO will also be on a highly anticipated tour Fall 2021 that is scheduled to stop in over 20 cities.
When not performing, DJ’ing or being a creative, XO enjoys being a father to his kids, doing community outreach with the youth of Houston and surrounding areas, and participating in events that will promote unity amongst Houston-based talent.